Vans: a worldwide name in skate, surf, BMX and more, the brand is a must-have for anyone feeling “off the wall.”
Meet Nick Street, their VP of Global Integrated Marketing. From organizing events and being a self-proclaimed vandal in Germany to working with Vans worldwide, he knows a thing or two about communicating with what he and the brand calls “the expressive creator.”
Today, we talk about how to enable that creativity externally, how Nick learns from the godfather of grassroots marketing internally, and how a mentality with a peculiar name can teach you to care more. So get your helmet on and listen in as I get real with Vans and Nick Street.
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Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s