• Adam Conner

TRUFF | Nick Ajluni and Nick Guillen: Lost in the @sauce





Ever wondered what it's like to have a notable social handle? Your first name perhaps? (@adam was taken long before I was on social; @authenticadam I got on TikTok though!) Well, today I got to interview two illustrious founders who own @sauce.

Meet Nick Ajluni and Nick Guillen, the co-founders of TRUFF. Their luxury hot sauce pairs well with the luxury username -- and today we discuss how they show up authentically within the many distinct environments in which they appear, from grocery to luxury retail. We also chat about their new pasta sauce line, and the cool ways in which they've won a ton of earned media with influencers and celebs.

Check out TRUFF for yourself: https://truff.com/.

And check out the pasta sauces!! Here's a link to the Black Truffle Pomodoro: https://truff.com/collections/sauce/products/black-truffle-pomodoro-starter-product.


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LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/

Adam is also on TikTok: https://www.tiktok.com/@authenticadam


Email Adam at adam@authenticavenuemedia.com


Learn more at https://authenticavenuemedia.com/.


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