• Adam Conner

Hershey | Jill Baskin: How to Further Your Own Self-Discovery


This is the Authentic Avenue podcast episode featuring Dana Marineau, Chief Marketing Officer of Rakuten, with host Adam Conner.


This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

On today's show, a sweet conversation with one of my personal favorite guests.


I'm learning more from Hershey's today!! A brand which needs no introduction, the chocolate champ is home to Jill Baskin, their Chief Marketing Officer.


And while we talk plenty about our (mostly my) favorite candy (which, right now, is the Mini Robin Egg...link below), we talk even more about Jill's perspective on self-discovery. After all, it is a critical component of one's authentic path -- and one which Jill has focused on through her career.


Additionally, we talk about how CMOs can be engaging their teammates from a distance, and a few of the ways Hershey is showing its authenticity externally as well.


Enjoy!


If you don't know what these Robin Eggs are, I got you covered: https://www.hersheys.com/whoppers/en_us/products/RobinEggs.html

Here's some coverage on that all-PB Reese's Cup to drool over: https://www.cbsnews.com/news/reeses-peanut-butter-cup-no-chocolate/


FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:


LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/


Email Adam at adam@authenticavenuemedia.com


Learn more at https://authenticavenuemedia.com/.


Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s