• Adam Conner

Dyson | Alex Mack: How To Not Suck at Being an Influencer | Influencer Focus





How do you break into the influencer world? As a brand, how do you best leverage them?

This episode is the first of hopefully many within Authentic Avenue in which I dive into the world of influencers and the people within brands who manage that function directly.

Today, I learn more about this particular avenue through the perspective of Dyson and Alex Mack. Alex is an Associate Communications Manager at the consumer tech brand, and he launched its influencer program. We chat about that journey, what he foresees for Dyson going forward, as well as how to navigate the noise of influencer tech.

Learn more about Alex's journey at Dyson here: https://careers.dyson.com/en-gb/who-we-are/meet-our-people/alex-mack/.


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