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Coldwell Banker | David Marine: Was 2020 the Perfect Time to Rebrand?

This is the cover for the Authentic Avenue podcast episode featuring David Marine, Chief Marketing Officer of Coldwell Banker, and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Imagine you've spent nearly your entire career committed to a single business. You perform so well that, after almost 20 years of service, you sit at the very top. The business, over a century old in its own right, is to undergo a rebrand which will give it a new look for the first time in 40 years -- and you're the one leading the charge.

To most people, this would be a career-defining moment. It would for this interviewer.

Now imagine nearing that fateful moment -- a moment meticulously planned and methodically staged for rolled out. And then, just two days prior, the world derails.

How would you describe a situation like that? Worst-case scenario? Or "perfect?"

David Marine, the Chief Marketing Officer of Coldwell Banker, chose the latter. Today, our conversation spans that rebrand story and extends to a conversation on changing consumer behavior, digitizing real estate transactions, agents as influencers, and even a few unexpected topics like the ever-changing ad creation process and the streaming wars.


See a few pieces David himself has written here on Coldwell Banker's Blue Matter.


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Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:

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