• Adam Conner

Art of Sport | Matthias Metternich: Building a Brand with The Black Mamba





Today, for the first time on Authentic Avenue, I feature a brand co-founded with superstar support -- and what a story to start with: Art of Sport, which was built in part by Kobe Bryant.


One of his co-founders, Matthias Metternich, is my featured guest today. After founding brands across the globe, he brought his talents to LA and built this brand with The Black Mamba and Brian Lee (LegalZoom, The Honest Company).


Today, we talk about the brand story, Kobe's impact, and the moments following Kobe's tragic passing. In total, we answer the question: how do you proceed and show resilience as a business after you lose your key talisman?


We also talk about how to tell when your current opportunity is right for you (and when you should look elsewhere), as well as what Matthias is looking forward to for the brand in 2021.


Check out more Art of Sport stories here: https://artofsport.com/blogs/athlete-stories.


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