Dedicated.ai, a cloud-based employee advocacy and lead generation solutions provider, sought to learn how world-class sales leaders build cultures of growth and winning internally prior to turning their development efforts external or otherwise going to market.
Authentic Avenue was called upon to create a content series to capture this thought leadership, and curate relationships with the guests welcomed to share in the experience.
Authentic Avenue built Growth Culture, a podcast bringing together Chief Revenue Officers and other like-minded technology executives to offer their perspectives on how to foster world-class growth and team dynamics, both for their teams and for themselves.
Serving in a full service capacity, responsibilities include asset creation, guest booking, interviewing, post production and publication.
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As a result, three key developments emerged, much to the benefit of Dedicated.ai:
Dedicated built immediate rapport with relationships with large tech companies, directly at the C-suite level, via a precise, content-first, thought leadership approach. And,
Dedicated earned endorsements from top business minds, proudly displayed on Dedicated's online properties. Plus,
Dedicated closed net-new revenue for its business directly through the podcast effort.